But behind the smoke screen is the truth: It’s been after YOU—and your money—all along. *2018 survey by the Centers for Disease Control **In July, the Campaign for Tobacco-Free Kids, the American Cancer Society, and other public health groups filed a petition with the Federal Trade Commission, saying four tobacco companies broke the law by using social media to promote smoking. In a well-organized paragraph, describe the tactics that Juul and Big Tobacco have used to persuade young people to buy their products. They are aiming for people in popular cultures with large audiences in various sectors online. ***U.S. JUULs appeal to teens Aside from all the fun flavors and popularity on social media, JUUL has a sleek design that appeals to teens and young adults who are always looking for the latest innovation. That’s Chance Ammirata’s message for e-cigarette companies. One Juul pod has as much nicotine as a pack of 20 cigarettes. All hidden sheets will be shown in a list . What tactics are the ads using? The keyboard shortcut to toggle this setting is Ctrl + 6 – much quicker than opening the Excel Options window. vocabulary, inference, text structure, key ideas and details. Tobacco companies vehemently disputed these results. 3. Across America, cigarettes were widely available too. Today, far fewer Americans smoke than in the 1960s. So they introduced “filter-tip” cigarettes, which they claimed were “milder” and “safer.” In reality, these filtered cigarettes are no safer than any other kind of cigarette, but the marketing worked. 18-year-old Camilo Villegas who recently quit vaping states ”I’ve walked into the school bathroom between classes, and someone would just hand me a JUUL.”  A JUUL memo was released describing JUULs social media plans. I’m not that easily manipulated.”. But these programs likely served as recruitment drives for new, young customers who might get addicted to vaping for life. In the menu, click on the Hide option to hide all the selected worksheets. But even back in 2015, when Juul first came on the market, the company’s ads featured colorful graphics and young models, one of whom could have been tagged as an Ariana Grande look-alike. TM ® & © 2021 Scholastic Inc. All Rights Reserved. (Food and Drug Administration) has called the spread of teen vaping an epidemic. Until the mid-1960s, the marketing of tobacco had few restrictions. Right-click on one worksheet tab to open the contextual menu . They made smoking seem fun and glamorous. In September, the CDC announced it is investigating 380 cases of severe lung illnesses in young adults—all related to e-cigarette use. Grandma loves watching the ducks in the pond. Subscribers receive access to the website and print magazine. In fact, one of Juul’s largest investors is Altria, a cigarette company. All packs must have warning labels. How have these industries manipulated young people into using their products? Cigarette companies, known as Big Tobacco, did it for years. Describe the marketing campaign you will create. Project or distribute the Vocabulary Words and Definitions. Optionally, send your essay to a social media platform of your choice. He’s been filling his Instagram stories with videos he’s received of people smashing their Juuls, and he urges teens to support each other in kicking their habit. According to a congressional report, the company worked with social media influencers to promote its products. Read the article as a class and respond to the following questions. It set up presentations, a curriculum, and a summer program. Juul and Big Tobacco compare the e-cigarette industry with Big Tobacco. For less than a dollar, it was possible to buy a pack at a drugstore, a restaurant, or a hospital gift shop. Most states restrict where people can smoke. Nicotine is highly addictive. ), Plenty of other efforts are underway to try to prevent people from smoking as well. Soon after, the rules about where people could smoke and how tobacco companies could sell and advertise cigarettes began to change too. They were manipulated by a major corporation. This means that many teens who decided to vape didn’t make that decision entirely on their own. The students were confused about why would he show how to use the JUUL if he doesn’t want kids using them. “Now I want to help as many people as I can,” he says. Please spell out the answer ~ Ex: seven. It also masked the taste of nicotine with flavors like mango and mint. It contains dangerous chemicals, including nicotine—which is also in cigarettes. What persuasive techniques are used to sell products? Vapes can affect the growth of your brain and as a kid, you need as much brain growth as you can. Juul “deliberately targeted children in order to become the nation’s largest seller of e-cigarettes,” the report said. Searches on "JUUL at school" found 15,500; "JUUL in class," 6,840; "hiding JUUL in school," 2,030; and "JUUL in the school bathroom," 1,040. Check back soon for more announcements and tutorials. R.1, R.2, R.3, R.4, R.5, R.7, R.9, W.2, SL.1, SL.2, L.4, L.5, L.6, RI.6.1, RI.6.2, RI.6.4, RI.6.7, RI.6.9 W.6.2, SL.6.1, SL.6.2 L.6.4, L.6.6, RI.7.1, RI.7.2, RI.7.4, W.7.2, SL.7.1, SL.7.2, L.7.4, L.7.6, RI.8.1, RI.8.2, RI.8.4, W.8.2, SL.8.1, SL.8.2, L.8.4, L.8.6, 1c, 1d, 2a, 2b, 3a, 4a, 5a, 5b, 5c, 5d, 5e, 5f, 5g, 5h, 5i, 6a, 6b, 6c, 6d, 6e, 6f, 6g, 6h, 6i, 6j (grade 8 only), 8d, 8f, 9a, 9b, 9c, 9d, 9e, 9f, 10a, 10b, 10c, 10d, 10e, 11a, 11b, 11c, 11d, 12d, 12e, 12f, 12g, 12i, 12j. JUUL also wants photographers to take pictures of JUUL so it would seem more appealing. Surgeon General’s Report (smoking in movies) and Truth Initiative (smoking in video games). What JUUL Tried to Hide by : Ella 573 words 1 Comment Think of a school health seminar coming into the school to talk about JUUL. It also does not produce a strong odor. The text also refers to Big Tobacco and cigarette brands including Camel and “I believe he was trying to reassure kids that they could use Juul pods without harming themselves,” Caleb says. Once it’s in your body, you crave more and more.  And consider this: One Juul pod has as much nicotine as 20 cigarettes.

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